Marketing strategy for growth: 4Ps vs 7Ps

Most small businesses use the wrong marketing framework.
And that’s exactly why they don’t grow.🤯

There are two core strategies you need to understand:

☝🏻4Ps — for product-based and e-commerce businesses
(Product, Price, Place, Promotion)

☝🏻7Ps — for service-based businesses
(+ People, Process, Physical Evidence)

And here’s what most overlook:

Physical evidence is proof of your value.

Your brand.
Your experience.
Your client reviews.

If people can’t see the quality — they won’t trust it.

If you’re scaling a business, your strategy must match your model.